Radio+(News)

Media Home TV, Movies, Magazines and Advertisements, Music, Print (Newspapers, books, op/ed), Internet, Visual Culture

"When TV arrived in American homes in the 1950s, radio moved away from broadcasting dramatic and comedic programs and focused on music." (Walch 2003)

"There are approximately 12,000 radio stations in the US." (ibid)

According to a Nielsen analysis of a media study conducted by the Council for Research Excellence, 77% of adults are reached by broadcast radio on a daily basis, second only to television at 95%. The study found that Web/Internet (excluding email) reached 64%, newspaper 35%, and magazines 27%. And, in a deeper analysis of audio media titled "How U.S. Adults Use Radio and Other Forms of Audio," Nielsen found that:
 * 90% of consumers listen to some form of audio media per day
 * The 77% who listen to broadcast radio surpass the 37% who listen to CDs and tapes and the 12% who listen to portable audio devices.
 * Almost 80% of those aged 18 to 34 listening to broadcast radio in an average day. ([|Source])