Internet

Media Home TV, Movies, Magazines and Advertisements, Music, Print (Newspapers, books, op/ed), Radio (News), Visual Culture

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[|Texting While Driving PSA]

Teen social networking by the numbers
 * COMMON SENSE MEDIA's POLL OF SOCIAL NETWORKING** (Aug 2009)
 * 51** Percentage of teens who check their sites more than once a day.
 * 22** Percentage who check their sites more than 10 times a day.
 * 39** Percentage who have posted something they later regretted.
 * 37** Percentage who have used the sites to make fun of other students.
 * 25** Percentage who have created a profile with a false identity.
 * 24** Percentage who have hacked into someone else's social networking account.
 * 13** Percentage who have posted nude or seminude pictures or videos of themselves or others online.

More than two-thirds (67%) of online Americans now report that they have streamed or downloaded digital video content from the internet, and most feel it’s reasonable to watch embedded ads in online TV and movies if the desired video content remains free-of-charge, [|according to] data from [|Ipsos] MediaCT’s most recent MOTION study. ([|Source])
 * Digital Video Awareness Grows; YouTube Still Dominates**

Forrester's report ("The Broad Reach of Social Technologies" ) found that 51% of online U.S. adults utilize social networking sites such as Facebook or LinkedIn, a large increase from the 25% of users who reported using social networking sites in 2007.  The survey classified a full 73% of online U.S. adults as spectators, a big increase from the 48% that it classified as such in 2007. Additionally, the number of users who consume no social media has fallen from 44% in 2007 to 18% this year. ([|Source])
 * SOCIAL NETWORK POPULARITY**

Almost all U.S. youths ages 18-24 participate in social media at least once a month. ([|Source])

"Now more than half of adults aged 35 to 44 are in 

social networks. 70% of online adults, ages 55 and older, tell us they tap social tools at least once a month; 26 percent use social networks and 12 percent create social content. As a result, social applications geared toward older adults will now reach a healthy chunk of their audience." ([|Source])

WHO'S USING FACEBOOK? People 35 to 54 are now (July 09) the biggest age group on the Web site, accounting for 28.2 percent of all U.S. users as of July, according to [|iStrategyLabs], an online marketing firm. Following close behind are 24- to 34-year-olds, who represent 25.2 percent of users. ([|Source])

//Source: Ketchum Global Media Network and Global Research Network partnered with the University of Southern California Annenberg Strategic Public Relations Center on this study.// ||
 * **Consumer Usage of Online Media (% of U.S. Consumers Using)**|| Online Media || 2006 || 2008 ||
 * Search Engines || 61% || 59% ||
 * Email Newsletters || 40% || 42% ||
 * Cable TV News Sites || 38% || 31% ||
 * Social Networking Sites || 17% || 26% ||
 * Company Website || 22% || 26% ||
 * Blogs || 13% || 24% ||
 * Shopping Sites || 17% || 35% ||
 * Videocasts || 6% || 11% ||
 * Podcasts || 5% || 7% ||
 * Company Emal Blasts || 7% || 9% ||
 * Business News Sites || 8% || 8% ||
 * RSS News Feeds || 5% || 7% ||
 * Mobile Media || 5% || 6% ||